Terms & Conditions - Link Kesha Kumariya

After two successful years, Link Kesha Kumariya returns for the third time in 2025. As an Ayurvedic hair care brand, Link Kesha values not only beauty but also intelligence, confidence, and strong personal qualities in participants. Finalists will undergo a grooming process to enhance their confidence and etiquette. Two winners will be crowned at the final event: The Most Popular Kumariya (selected independently based on votes) and Link Kesha Kumariya (selected through a structured judging process)

1. Entry into the Competition

Eligibility Criteria

Participants must be at least 18 years old by February 28, 2025, and below 28 years of age.

Participants must be unmarried.

Registration period: March 14 - March 22.

Registration Process

To register, participants must type and send a WhatsApp message as “Link Kesha Kumariya” to the designated number (071 166 2342).

The Participants must select the language as they prefer to communicate, and they must read terms and conditions and agree before starting the registration process.

Based on the prompts from WhatsApp, they must provide:

  • First name (Your first name will be displayed publicly along with your image)
  • Last name (Your last name will not be displayed publicly)
  • A copy of both sides of their NIC
  • Two photos with a Link Kesha bottle:
  • A full-frame frontal photograph holding the bottle
  • A close-up photograph with a clearly visible face

Registration Guidelines

Only participants who complete all registration requirements will be considered valid.

Each WhatsApp number can submit only one valid entry. If multiple entries are received, only the first submission will be considered.

Upon approval, the contestant’s facial photo will be published on Kesha.lk.

Each contestant can participate only once.

2. Most Popular Kumariya & Voting Process

Most Popular Link Kesha Kumariya

Voting period: March 23 - March 30 on Kesha.lk.

All contestants are eligible to compete for the "Most Popular Link Kesha Kumariya" title, which will be determined

through public online voting facilitated via the kesha.lk platform.

The contestant who receives the highest number of votes and meets all eligibility criteria will be crowned "The Most Popular Link Kesha Kumariya" at the final event.

gather votes, contestants must share their unique voting URL, along with the caption and photo provided by Link Natural Company, on platforms such as Facebook, WhatsApp, or others.

This selection process is entirely independent of the judging panel and is determined solely by public votes.

Voting closes on March 30 at 11:59 PM; votes submitted after this deadline will not be counted.

The winner will be announced on March 31.

Voting Conditions

One vote per phone number.

Five lucky voters will be randomly selected daily to receive:

  • A Reload worth Rs. 500

Winners will be contacted via the phone number used for voting.

3. Link Kesha Kumariya Contest (Selection Process)

Competition Stages

  • Initial Evaluation (March 23 - March 31)
    • Eligible entries will be reviewed by the Board of Judges through a video call, during which participants are required to provide accurate information for verification.
    • The Top 30 Finalists will be selected solely based on judges' scores.
    • Finalists will be announced on April 1.
    • If a finalist cannot be contacted, the next highest-scoring contestant will take their place.
    • If a contestant qualifies but refuses to participate, no prizes will be awarded.
  • Second Round Selection and Grooming Session
    • The Top 30 Finalists must physically attend to the second round of selection at Swastha by Link Natural, No6, Maitland Crescent, Colombo 7.
    • The contestants should arrange their attire and makeup on their own for this round.
    • Based on evaluations, 15 finalists will proceed to the final round.
  • Final Round Selection
    • The final selection will be based solely on judges' evaluation.

4. Final Competition & Prizes

The final competition will be held on April 9 at a location in Colombo district.

The Top 3 winners of Kesha Kumariya will receive cash prizes:
  • First Prize: Rs. 100,000
  • Second Prize: Rs. 75,000
  • Third Prize: Rs. 50,000
Mini Pageants
  • Best Smile 20,000
  • Most Popular Kumariya 20,000

All finalists will receive gifts from Link Kesha.

The final score will be determined entirely by judges' scores.

Contestants must wear appropriate traditional attire relevant to the Avurudu with shades of Green colour. Only makeup and hairstyling will be provided by the company.

Only finalists who are appropriately dressed as per the Link Kesha Kumariya theme will be allowed to participate in the final competition.

Winners of the Link Kesha Kumariya contest, across all titles, may have the chance to serve as Brand Ambassadors for Link Kesha. However, this opportunity is subject to the sole discretion of Link Natural Company.

Guess & Win Opportunity

The Guess & Win contest will be held on April 8 (until midnight).

To participate, guess the winner of Link Kesha Kumariya and submit your answer.

One randomly selected correct answer will win Rs. 10,000.

Submission deadline: Before midnight on April 8.

5. Important Notes

The final decision of the competition rests with the Board of Judges and Link Natural Company.

For any questions regarding registration or voting, please contact the organizing committee at 070 795 0271.